Monday, May 6, 2019

Monday's Headlines | Weekend Box Office

"Avengers: Endgame" continues to swallow up all the box office records in its path with its meteoric pace. On Saturday, the Marvel Studios film became only the fifth film to gross $2 billion worldwide after just 11 days in theaters; and in doing so, passed the global totals for "Avengers: Infinity War" and "Star Wars: The Force Awakens."

Never in box office history has a film raked in so much revenue in such an incredibly short time. By comparison, "Infinity War" took 11 days to hit $1 billion during its theatrical run last year, and now "Endgame" has more than doubled that amount in the same time span. On Sunday, "Endgame" will pass the lifetime gross total for "Titanic," which sits at $2.18 billion. It will also become one of the top 10 highest grossing films of all time after inflation adjustment, passing the adjusted totals for "Jaws" (~$2.18 billion) and "Doctor Zhivago" (~$2.22 billion).

Domestically, "Endgame" is close to breaking the "Force Awakens" record for the largest second weekend ever. Current estimates have "Endgame" just short the record with $145-148 million, a 58 percent drop from its record-shattering $357 million opening weekend. That would give "Endgame" a 10-day domestic total of $620 million, putting it on course to pass the $678 million domestic run of "Infinity War" in the coming week.

Overall, "Endgame" is estimated to account for 76 percent of all domestic grosses this weekend, as it steamrolled three new releases that hit theaters this weekend. In a very distant second is Sony/Screen Gems "The Intruder," which is meeting studio projections with an estimated $11 million opening from 2,222 screens.

In third is Lionsgate's "Long Shot" with a $10 million opening from 3,230 screens. With an 83% Rotten Tomatoes score and a B from CinemaScore, Lionsgate is hoping that the Seth Rogen/Charlize Theron romantic comedy will serve as counterprogramming to "Avengers" and the upcoming "Detective Pikachu," particularly with older and female audiences, whom comprised the majority of the film's opening weekend audience with 56% being female and 68% being over 35.

In fourth is STXfilms/Alibaba's "UglyDolls," which opened to a disappointing $8.5 million from 3,652 screens. The animated film has a $45 million budget co-financed by STX and Alibaba and qualifies as a Chinese-American co-production. The film will be released in China later this year, with STX planning to develop a streaming series for Hulu.