Thursday, May 30, 2019

Thursday's Headlines | FCBD Numbers Down


Press Release

Free Comic Book Day (FCBD) was once again a media favorite in 2019, with comic shop retailers, publishers, and Diamond all doing their part to drive media coverage on a local and national level, which resulted in an estimated $4 million in free publicity and an estimated 1.35 million people attending the event.
This year, over 5.2 million comics were distributed at over 2,200 participating comic book shops worldwide on Saturday, May 4th. The FCBD festivities were covered by over 700 TV broadcast stations and several thousand news outlets including CNN, NPR, Newsweek, Los Angeles Times, and Entertainment Weekly. It also received exposure on the Reuter’s Board in Times Square. The total coverage created an uptick in press mentions, generating $4 million in free publicity for the event, comic shops, and the comics industry overall.

Word of this year’s event also spread through social media channels such as Twitter, Facebook, Instagram, YouTube, Snapchat, and others. Several thousand tweets referenced Free Comic Book Day on Twitter, resulting in the event trending nationally at the #2 spot on Twitter. FCBD also received support and promotion on social media from celebrities such as Krypton actor, Cameron Cuffe, and soccer star, Cristiano Ronaldo.