Tuesday, August 18, 2020

Tuesday's Headlines | Fantagraphics Books New Logo, Shorter Name

The long-time independent comic publisher Fantagraphics Books is going through a big name - in both its name, and its logo. The company is ditching the word 'Books' from its name, and going from a typeset logo to this logomark.

"While publisher Gary Groth is proud to be 'Fantagraphics Books,' that full name is a little dusty sounding and limiting—it feels like the fanboy origins we come from but belies our status as pioneering curators of the comics medium," Fantagraphics' art director Jacob Covey tells Print.

"The new logo owns this weird, unwieldy word 'Fantagraphics' (sans 'Books') and leaves the door open to whatever else Fantagraphics may become in the ever-changing multimedia world, free of preconceptions. Single, strong words carry a power that doesn't need to be qualified."