Tuesday, March 30, 2021

Tuesday's Headlines | San Diego Comic-Con schedules event for US Thanksgiving Weekend


An in-person Comic-Con International: San Diego isn't happening this July, but is happening this year.

On Thanksgiving weekend in the United States.

The organizers of what's colloquially known as SDCC announced a smaller, three-day event to run Friday, November 26 through Sunday, November 28 called Comic-Con Special Edition. The event is scheduled to be held at the San Diego Convention Center - the traditional site of the full-size Comic-Con International: San Diego.

Hosting a major convention on a major holiday, and what is traditionally the biggest travel weekend of the year, does raise questions, including attendance and retail exhibitors devoting their resources simultaneous to the huge Black Friday shopping day.

And while an SDCC Thanksgiving event seems unusual, it isn't without precedent. In 1975 Comic-Con held two events - one in its customary late July timeframe, and a second, three-day event in November.

The organizers haven't painted a clear picture of what fans should expect from Comic-Con Special Edition this year, but the truncated schedule (three days instead of the normal five) and wording of the announcement hint at it being a smaller version of the event in some way.

"The Fall event will allow the organization to highlight all the great elements that make Comic-Con such a popular event each year, as well as generate much-needed revenue not only for the organization but also for local businesses and the community," reads the announcement.

Financial considerations for the SDCC organization seem to be at the forefront of consideration for the November event, as made clear in a statement by Comic-Con's longtime chief communications & strategy officer, David Glanzer.

"While we have been able to pivot from in-person gatherings to limited online events, the loss of revenue has had an acute impact on the organization as it has with many small businesses, necessitating reduced work schedules and reduction in pay for employees, among other issues," says Glanzer. "Hopefully this event will shore up our financial reserves and mark a slow return to larger in-person gatherings in 2022."